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4 Ways to Target and 1 Little Known Source: Demo Targeting Part 1

I was putting together some campaigns yesterday where I needed to do some demographic targeting, and though it would be a great opportunity to walk you through the process I used. The bottom line is that to make a lot of money with affiliate marketing (or really any kind of direct

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Branded Merchants – Should they allow Social

With the New Year off to a BIG start for many in our industry I’ve been thinking about what changes and improvements I would like to see take place. Being involved in ecommerce for the past 8 years and working directly with the Advertisers first at HackerSafe, then with my Ecommerce

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Mobile Targeting Secrets – Increase Conversions

If you aren't utilizing mobile marketing through the Adwords platform yet...you should be. Some of the most profitable and highest ROI campaigns in the affiliate space these days are mobile-targeted campaigns. Think pay-per-call and mobile relevant offers and landing pages. One of my favorite strategies for lead generation across nearly all

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Get the Best Results from Your Creative Testing

How many times has your designer kicked out a ‘final’ creative asset based on best practices, gut feelings, “experience”, or if you’re lucky, historical data? Ever get the sense they nailed it on the first try? I haven’t and it can be so frustrating to ask for multiple versions or

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