POF -Case Study: The Impact Of Images In Online Ads

(On Facebook/PlentyOfFish Style Ads) The following case study provided by AdChop.com analyzes the effect that images can have on an advertiser's ROI. These ads were part of a campaign that was run on PlentyOfFish.com to promote a dating website for single parents.  PlentyOfFish offers many ad formats including the "Facebook" format that

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Mobile Targeting Secrets – Increase Conversions

If you aren't utilizing mobile marketing through the Adwords platform yet...you should be. Some of the most profitable and highest ROI campaigns in the affiliate space these days are mobile-targeted campaigns. Think pay-per-call and mobile relevant offers and landing pages. One of my favorite strategies for lead generation across nearly all

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Why On Page SEO Is Still Relevant

When it comes to search engine optimization, so much information is available about the “big” issue of off-page SEO and link building. The consensus on this is clear; a greater quantity of higher quality links will help boost your website’s rankings in the search engines. But what about on page SEO?

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Get the Best Results from Your Creative Testing

How many times has your designer kicked out a ‘final’ creative asset based on best practices, gut feelings, “experience”, or if you’re lucky, historical data? Ever get the sense they nailed it on the first try? I haven’t and it can be so frustrating to ask for multiple versions or

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