Dear App Developers: Think Twice Before Going Mobile-Only

Following predictions by technology analysts traced to back 2008, the rate of global mobile Internet usage finally surpassed desktop Internet usage in 2016.  It’s clear the ways in which individuals interact with technology are changing, and with it, the fabric of contemporary life. Once considered the purview of hip twenty

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How much marketing automation technology is too much?

In this high tech push-of-a-button day and age, it’s easy to get pulled into the hype of all the latest and greatest of automation technologies. However, even with all of that automation technology right at your fingertips it won’t make us better marketers if we aren’t actually using it. So how

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