How much marketing automation technology is too much?

In this high tech push-of-a-button day and age, it’s easy to get pulled into the hype of all the latest and greatest of automation technologies. However, even with all of that automation technology right at your fingertips it won’t make us better marketers if we aren’t actually using it. So how

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FTC Provides Influencers and Brands Courtesy Reminder to Clearly Disclose Material Connections

  The Federal Trade Commission recently circulated in excess of 90 letters to influencers and marketers reminding them of obligations to clearly and conspicuously disclose material connections in the context of social media promotions.   The letters were sent following a review of a number of Instagram posts by celebrities, athletes and

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How to Protect Your Profit in the Affiliate Industry

By Moris Katzobashvili, Sales Director Edge226 Moris holds over 5 years of experience in the industry, Supply and Demand Master, Consulting Startups, Senior Ad-Networks, Affiliate Networks and SSP’s, B2B Leader in company growth and in exploring new verticals.  ROI, Margin, Profit, Revenues – We measure our entire network and business success in

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What Can Marketers Take Away from the United Fiasco

It was all the buzz heard around the world: A 69-year old doctor that was literally dragged out of his seat on an overbooked United flight. And of course as is now the norm, passengers were quick to record the whole debacle on their cell phones, just like any good

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