How much marketing automation technology is too much?

In this high tech push-of-a-button day and age, it’s easy to get pulled into the hype of all the latest and greatest of automation technologies. However, even with all of that automation technology right at your fingertips it won’t make us better marketers if we aren’t actually using it. So how

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FTC Provides Influencers and Brands Courtesy Reminder to Clearly Disclose Material Connections

  The Federal Trade Commission recently circulated in excess of 90 letters to influencers and marketers reminding them of obligations to clearly and conspicuously disclose material connections in the context of social media promotions.   The letters were sent following a review of a number of Instagram posts by celebrities, athletes and

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