Psychographic Resarch – Know your Target Market

As affiliate marketers, we have to make significant investments on promoting our campaigns on advertising platforms such as Google, Bing, Yahoo, Facebook, and LinkedIn. Each platform has its own way of determining how ads are ranked as well as determining the user profile so that the ads delivered are as

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Making the Most of Your Affiliate Manager

In the expansive world of internet marketing, making connections with strong partners and utilizing all of the resources available is key in running a successful business.  If you are working with a network, one of those invaluable resources is your affiliate manager or advertising rep.  These professionals have extensive training

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4 Ways to Target and 1 Little Known Source: Demo Targeting Part 1

I was putting together some campaigns yesterday where I needed to do some demographic targeting, and though it would be a great opportunity to walk you through the process I used. The bottom line is that to make a lot of money with affiliate marketing (or really any kind of direct

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Keys to making 2012 your best year yet!

With the New Year upon us, affiliates are getting back to the daily grind and working as hard as ever to ensure that 2012 is their best year yet. The landscape of Affiliate Marketing is always changing, and therefore new opportunities are popping up everywhere.  In order to be successful,

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Branded Merchants – Should they allow Social

With the New Year off to a BIG start for many in our industry I’ve been thinking about what changes and improvements I would like to see take place. Being involved in ecommerce for the past 8 years and working directly with the Advertisers first at HackerSafe, then with my Ecommerce

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