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How does a Programmatic Buying Platform work?

To catch users attention is getting more and more difficult. We have banner blindness, adblocking software and many others things that contribute to this problem. As advertising is changing and growing, a new trend has developed to solve such problems - Programmatic Advertising. One of its best features is to

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4 Best Ways to Get Ad Clicks

In this digital age, people are bombarded by advertising everywhere they turn.  Leaving most of us blind to the majority of all the sales ads that are thrown at us. We have all seen ads that grab our attention straight away.  But we have also seen ads that leave us shrugging

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EU Regulators Enforcing GDPR

The General Data Protection Regulation became effective on May 25, 2018. Since that time, European data protection authorities have aggressively initiated enforcement actions and levied numerous fines. For example, the U.K. Information Commissioner’s Office recently charged a Canadian company of misusing personal data of U.K. individuals for targeted advertising purposes, such as names and email addresses.

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What Can Entrepreneurs Learn From Millennial Buying Habits?

It is generally an accepted belief that Millennials live their lives on the internet.  We have all witnessed the familiar behavior - hunched over their iPhones, iPads, Droids, etc. It might be assumed that they even do most of their shopping via mobile apps.   New data, however, suggests that the

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