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LinkedIn: Marketing Madness Bracket [Infographic]

Great News - LinkedIn has launched its annual (this is the company’s first year to publish), Marketing Madness: Buzzword Beaters’ bracket. To get into the NCAA March Madness spirit, the social media company created a bracket that pits the most overused buzzwords against each other for a fight for the

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The 6 Most Effective Types of Online Advertising

The advertising market is a living organism that’s different at each stage of development and age. Let’s not forget, it wasn’t too long ago when Windows 7 was extremely popular, but the ads are much different now compared to back then. People who used to be in online advertising will remember

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Twitter Looking to Boost Ad Promotions with Video

App installs are a key goal for the $101 billion global app industry, whose downloads rose 35% to 194 billion last year from 2016, according to researcher App Annie. According to researcher Pelham Smithers, game developers are especially most interested in app install metrics. This is especially true this year

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4 Best Ways to Get Ad Clicks

In this digital age, people are bombarded by advertising everywhere they turn.  Leaving most of us blind to the majority of all the sales ads that are thrown at us. We have all seen ads that grab our attention straight away.  But we have also seen ads that leave us shrugging

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What Can Entrepreneurs Learn From Millennial Buying Habits?

It is generally an accepted belief that Millennials live their lives on the internet.  We have all witnessed the familiar behavior - hunched over their iPhones, iPads, Droids, etc. It might be assumed that they even do most of their shopping via mobile apps.   New data, however, suggests that the

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Global Benchmark 2.0 Report for Mobile Marketers

Almost 89 percent of users do not return to an app one week after first installing and/or using it.  That number seems insane, however it's all apart of the details in the new Global Benchmarks 2.0 report from mobile measurement and fraud prevention firm Adjust. The new and improved version of the already powerful report provides

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