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How much marketing automation technology is too much?

In this high tech push-of-a-button day and age, it’s easy to get pulled into the hype of all the latest and greatest of automation technologies. However, even with all of that automation technology right at your fingertips it won’t make us better marketers if we aren’t actually using it. So how

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What Can Marketers Take Away from the United Fiasco

It was all the buzz heard around the world: A 69-year old doctor that was literally dragged out of his seat on an overbooked United flight. And of course as is now the norm, passengers were quick to record the whole debacle on their cell phones, just like any good

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The Ultimate Digital Marketing Roadmap [Infographic]

You have an idea, a concept, maybe even a somewhat clear plan. First step (well one of the first), mobile optimized website. Next - advertising, SEO, Social Media, and so on. There is arguably so much to accomplish before you can flip that entrepreneur switch.  Wouldn't it be nice if there was

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Facebook Goes Head to Head With GoFundMe and Other Crowdfunding Sites

Facebook recently announced their newest addition to their already massive array of services already offered via their social media platform.  Anyone ages 18 or up will soon be able to create a "personal fundraiser" to help with significant life events, such as medical bills, tuition, weddings, etc. The feature will roll

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Hottest Social Media Trends of 2017

It would be an understatement to say that social media platforms have had an impact on today's digital marketing efforts. A huge understatement. In 2016, the social media craze has continued to rise with more than 2.3 billion active users and more of which 1.9 billion are mobile users. The numbers simply

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